Meet the Founder

Natalie Caddell

Following in her family's footsteps as entrepreneurs, Natalie decided to pursue her passion as an interior designer by starting her own business, "House of Wahls".

The name "House of Wahls" was inspired by her love story with future husband, Troy Wahl. The Wahl family of 4 calls Natalie the roof to the 4 Wahls (walls) which now completes their home.

Natalie has assisted top real estate producers stage homes in San Diego. Her ultimate goal is to use both her knowledge and creativity to provide her clients their dream home.

Come support her in becoming both a Wahl and an interior designer.




May 2019 - Present

Compass, San Diego - Marketing Director

  • Create social media campaigns, ads, graphics, and mailers

  • Social Media Management and Website Management

  • Create/design Magazines to be mailed to 5000+ homes

  • Oversee videographers &  help create scripts & storyboards for video posts

  • Lifestyle photography and Event Planning

  • Teach marketing classes for the Compass  office (Brand Identity, Social Media, Blogging, etc.)

August 2021 - April 2022

Vincero Collective - Content Marketing Manager

  • Social Media Management / Planning Monthly Calendar

  • Email Campaigns / Planning Monthly Calendar

  • Content Creation / Management

  • Schedule Photoshoots & Shot Lists / Manage Photographers

  • Influencer Marketing / Product seeding

  • Community Management

February 2020 - July 2020

KUSI News, San Diego - Associate Producer

  • ENPS, Prompting

  • Help develop and organize newscasts; responsible for writing, story development and showcasing

  • Enhance content of rundown with graphics, video, research and station branding

  • Works closely with news managers and assignment editors to determine content needs

  • Execute time sensitive decisions

May 11, 2019

Bachelor of Science in Digital Media Performance - Liberty University, Lynchburg VA

  • Specialization: Digital Media Communications

  • Affiliations: Liberty Flames Sports Network, ESPN

  • Relevant Coursework: Adobe Cloud, Producing & Directing, Journalism, On Camera Presentation,  and Audio & Video Production

  • Minor: Business Administration

  • Specialization: Marketing 

  • Relevant Coursework:  Marketing, Brand Identity, and  Social Media

Digital Applications

Technical Proficiencies

  • Social Media Channels: Blogging, Instagram, Facebook, Pinterest, Snapchat, Twitter, Youtube, LinkedIn, Google+, Tik Tok

  • Applications: Adobe Creative Suite, ENPS, Chyron, Xpression, Microsoft Office, Canva

  • Cameras: Sony SDCAM PXW-FS5, Canon EOS 5D, Panasonic LUMIX G DC-GH5, and GoPro

August 2017 - May 2019

Liberty Flames Sports Network - Producer, Sideline Reporter, and Camera Operator

  • Produced live D1 hockey, NCAA field hockey, and NCAA lacrosse games to ESPN+ with a production crew of 20+

  • Produced studio shows, wrote scripts, created graphics, and produced live halftime show for college football with a production crew of 16+

  • Organized sponsorships and graphic packages for live broadcast of games

  • Sideline reporter for games which included stand-ups, interviews with players and coaches

  • Camera Operator for 100+ live concerts and speakers to broadcast (Example: Politicians, Melania Trump, Candice Cameron Buree, Candice Owens, Toby Mac, For Kings and Country, Hillsong, Rashad Jennings, etc.)